Marketing prescriptive models can be used to:
a. Identify which customer segments will be most profitable.
b. Determine whether to continue promotional spending in order to generate future sales.
c. Determine whether to curtail spending and allocate marketing resources to more profitable customer targets.
d. All of the above
D
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After completing a certification process for basic welding, Enrico received a pay raise. He will get another pay raise as soon as he finishes the advanced welding course. Enrico is participating in which type of pay system?
A. competency based pay B. skills based pay C. market based pay D. broad based pay
Grant Thornton, the fifth largest firm in the accounting industry, has successfully positioned itself as offering ____________ and having ____________
a. high investment yield; "a passion for the business of accounting" b. limited financial obligation; "a desire to exceed expectations" c. easy access to partners; "a passion for the business of accounting" d. low employee turnover; "a desire to exceed expectations" e. high asset turnover; "a passion for the business of accounting"