Geodemographics combines demographic information, geographical information and ________ information
A) psychographic
B) generational
C) global marketing
D) benefit segmentation
A
Business
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Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys. Oscar is which type of consumer?
A) promotion prone B) brand loyal C) price sensitive D) shopper prone
Business
A customer does not necessarily want the highest level of performance along all dimensions of customer service, including response time, product variety, product availability, customer experience, order visibility, and returnability
Indicate whether the statement is true or false.
Business