The accumulation of knowledge contributes to creativity because knowledge ________
A) can be substituted for intuition
B) supplies the building blocks for generating and combining ideas
C) prevents too much mental flexibility
D) allows for the development of a traditional mental set
B
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The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________
A) concept testing B) concept development C) test marketing D) marketing strategy development E) crowdsourcing
The Affordable Care Act requires all new medical expense plans to provide a comprehensive set of coverages and services. This comprehensive set of coverages and services that must be provided are called
A) essential health benefits. B) dread disease benefits. C) long-term care benefits. D) respite care benefits.