When producing an MPR plan, an MPR professional evaluates a firm's positioning and resources before defining the problem

The increasing number of Spanish-speaking consumers in many areas of the United States is an example of

A. An environmental force that can constrain other organization's ability to pursue certain marketing strategies or activities B. Environmental variables and changes in those variables over time, helping to determine the ultimate success or failure of marketing strategies C. Changes in the environment creating new marketing opportunities for an organization D. Environmental variables affected or changed by marketing activities E. None of the above

A company slogan is an example of a trademark

Indicate whether the statement is true or false