The social communication model for customer communication differs from the conventional promotion model in that the social communication model ________
A) is unidirectional and intrusive
B) is hierarchical and static
C) views audiences as passive recipients of messages
D) is interactive and conversational
E) broadcasts carefully scripted messages to a mass audience
Answer: D
Explanation: In contrast to the "we talk, you listen" mindset of the past, this new social communication model is interactive and conversational.
Business
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