Which of the following marks is the most distinct and therefore most likely to receive trademark protection?

a. arbitrary mark
b. fanciful mark
c. suggestive mark
d. descriptive mark

b. fanciful mark

Communication & Mass Media

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Research demonstrates that most of the meaning of messages comes from

a. cognitive-behavioral interventions. b. verbal communication. c. nonverbal communication. d. content messages. e. immediacy behaviors.

Communication & Mass Media

Ben Bagdikian, who began conducting an analysis of media ownership patterns in 1983, found that the control of the media was in the hands of:

a. 50 people b. 500 people c. 5,000 people d. 50,000 people

Communication & Mass Media