An automobile manufacturing company launched a new range of sedans. To create media buzz before the unveiling ceremony, the company invited a group of journalists to test-drive the car. What method of creating news did the auto manufacturer use?

A key difference between a selling and a marketing orientation is _______

a. the amount of money spent b. the genuine recognition and goal of serving the client’s needs c. the roles of managers involved d. the range of products/services involved e. none of the above

According to Harvard Business Online/Business Week, __________ is when you surround yourself only with people who think like you and share similar interests.

Fill in the blank(s) with the appropriate word(s).