The fact that women live longer than men has the following impact on planning for retirement:
A) they require income for a longer period of time
B) life insurance on a husband should take this fact into account
C) they require more health insurance
D) All of the above are correct.
D
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If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?
A) create a combined positioning that addresses all competitors B) prioritize competitors C) choose the most important set of competitors to serve as the competitive frame D) adopt lowest common denominator positioning E) develop the best possible positioning for each type or class of competitors
A new television program was viewed by 200 people (120 females and 80 males). Of the females, 60 liked the program and 60 did not. Of the males, 60 of the 80 liked the program
(a) What is the probability that a randomly selected individual liked the program? (b) If a male in this group is selected, what is the probability that he liked the program? (c) What is the probability that a randomly selected individual is a female and liked the program?