Which of the following does not describe one of the four promotional steps (AIDA) for getting customers?

________ involves a single dependent variable and two or more independent variables

A) Analysis of variance B) Factor analysis C) Correlation analysis D) Multiple regression E) Canonical correlation

Brief messages, such as emails or short presentations at meetings, ________

A) require elaborate outlines B) require the use of a tree chart in order to be outlined properly C) do not benefit from the outlining process D) might only need a few bullet points or questions as their outlines E) must follow a detailed traditional outline format