Which of the following statements is not one of the four functions of visual aids discussed in

Chapter 13?

a. visual aids increase message clarity
b. visual aids reinforce message impact
c. visual aids increase speaker dynamism
d. visual aids enhance speaker confidence
e. none of these

e

Communication & Mass Media

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Improving your communication competence begins with __________

a. you b. your book c. your teacher d. your notes e. your parents

Communication & Mass Media

The group of players who exchange time and money for media space and access to audiences is:

a. media companies b. above-the-line employees c. below-the-line employees d. advertisers

Communication & Mass Media