Action plans are often referred to as ________
A) marketing mixes
B) marketing programs
C) ROMI measures
D) marketing metrics
E) promotional strategies
B
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In terms of online metrics, dwell rate is:
A) the number of individuals who click on an online ad B) the proportion of ad impressions that result from a user clicking on or mousing over an advertisement C) the amount of time a user is engaged with a particular advertisement D) the amount of time a user is engaged with a website
Why do investors prefer receiving cash sooner rather than later, according to finance theory?
A) Incremental profits are greater than accounting profits. B) Money received earlier can be reinvested and returns can be increased. C) Tax considerations are important when investing. D) Diversification leads to increased value.