With the workload approach, business market managers estimate the total efforts that sales personnel must undertake to serve the entire marketplace

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

A) management myopia. B) national controls. C) opposition to globalization. D) newcomers from emerging markets. E) organizational culture.

In word association, responses are analyzed by calculating ________

A) the frequency with which any word is given as a response B) the amount of time that elapses before a response is given C) the number of respondents who do not respond at all to a test word within a reasonable period of time D) all of the above