Which of the following is a strategic step taken to increase a firm's probability of exporting successfully?
A. Avoiding the use of export management companies to contain costs
B. Entering several markets simultaneously to hedge risk
C. Entering a foreign market on a small scale
D. Waiting for export opportunities
E. Avoiding recruitment of local personnel
C
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Which of the following is the focus of push marketing at the maturity stage of the product life
cycle? A) exhibition of product superiority over competitors' offerings B) payment of a minimal fee to retailers to include the product in their store C) familiarization of consumers with product functionality D) product demonstration by company representatives at retailer stores
The ability to plan projects effectively is an attribute of a project manager
Indicate whether the statement is true or false