A detailed version of a new idea stated in meaningful customer terms is called a product ________

If you are trying to decide if something should be included or left out of the marketing research report, you are being mindful of the ________ element of report writing

A) terse B) comprehensive C) objective D) none of the above

________ refer to two or more outlets that are commonly owned and controlled

A) Corporate chains B) Factory stores C) Specialty stores D) Designer shops E) Warehouse clubs