In this stage of the perceptual process, we create “cognitive tags.”

__________ is logical appeal that taps the form and substance of arguments as proof

a. Ethos b. Pathos c. Logos d. Mythos e. none of these

When you make a generalization, you look at the details of examples, specific

cases, and occurrences and infer that what is true of them is true of the entire class they represent. Indicate whether the statement is true or false