You are the HR Manager of your firm, and you pride yourself on being up to date with legal requirements, and on the cutting edge of your field. You've just gotten a mailer about a new test kit which would perform genetic testing by pricking a finger, dripping the blood sample onto a tab, and mailing it in to a lab. You think how this could be applied to your employees and applicants, and what you
might be able to save on health insurance costs. What should you do?
a. Order a gross of the genetic testing kits as soon as possible.
b. Call the company attorney to ask how you could test the entire staff without their knowledge
c. Throw the mailer in the trash; it's use in this context would be illegal
d. none of these
C
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Which of the following is an approach where firms target a whole market based on common consumer needs?
A) demographic segmentation B) undifferentiated marketing C) micromarketing D) concentrated marketing E) geographic segmentation
Short-term contracts for both warehousing and transportation requirements will be more effective
A) if the demand and price of warehousing do not change in the future. B) if the price of warehousing goes up in the future. C) if either demand or the price of warehousing drops in the future. D) only if demand drops in the future.