_______________: Businesses that produce related products or are involved in related markets and activities

A company that succeeds in global marketing:

A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. B) customizes special products for each world country or region. C) creates both standardized and localized products. D) nurtures an ethnocentric management orientation. E) uses localized products only.

How can a researcher identify sources for the information needed?

A) By developing a work plan B) By analyzing the research question and topic C) By identifying audience concerns D) By defining the research activities E) By establishing the scope of the research