To publicize a campaign for the education of girls in a developing country, a PR agency made one of the most popular singers in that country the brand ambassador of the campaign
The agency also askedthe singer to give a speech at the launch event of the campaign.In this scenario, which tactic for generating news is best illustrated?
a. Personal appearance
b. Special event
c. Publicity stunt
d. Product demonstration
A
Communication & Mass Media
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All dyads are equally interpersonal
Indicate whether the statement is true or false
Communication & Mass Media
The assumption that the average human being has an inherent dislike of work and will avoid it if he or she can is part of this theory
A) Theory Y B) Theory X C) Theory Z D) Theory Q Answer: B
Communication & Mass Media