An appendix is a good place to ?le data that the reader may not immediately need but which provides documentation for future reference

Moving a customer past a need to really want the product is the _____________ stage in the AIDA model.

A. Attention B. Interest C. Desire D. Action E. Advertise

Live tests are ________

A) more effective than walkthroughs B) inexpensive C) Both A and B D) Neither A nor B