The Elaboration Likelihood Model and the Heuristic-Systematic Model are both so-called dual-process models of persuasion. What does this mean?
a. They specify two phases that may lead to persuasion.
b. They specify successful versus unsuccessful persuasion.
c. They specify two different routes to persuasion.
d. They specify which type of individuals are more persuaded by arguments versus message cues that are not relevant to the content of the message.
Ans: c
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When planning a study, you determine that of the one hundred participants, fifty will have to be randomly assigned to the experimental condition and the other fifty to the control condition
The type of experimental design you are using is known as a ________ design. a. placebo control b. single-subject c. within-subjects d. between-subjects
Having coders practice the coding system in advance helps to improve
a. content reliability b. test-retest reliability c. interitem reliability d. interrater reliability e. none of the above