Seeking media that confirm one's beliefs and attitudes is the basis of _____

a. uses and gratifications
b. agenda setting
c. cultivation theory
d. selective exposure

Answer: d

Communication & Mass Media

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When a speaker describes pungent breath or freshly mown grass, which kind of imagery is being used?

a. visual b. auditory c. gustatory d. olfactory

Communication & Mass Media

Which of the following is an effective guideline for communicating about identities?

a. If you have not spoken to someone in a few years, assume that his or her identity has not changed over the span of time. b. It is safe to assume that there is one way to perform a particular identity, so you should communicate as such. c. You should be aware of how you communicate to someone because it can create self-fulfilling prophecies. d. You should not worry about how you talk about or to someone because it will not affect how that person performs his or her identity.

Communication & Mass Media