Describe the function of brand tracking studies
What will be an ideal response?
To understand how the sources and outcomes of brand equity change, if at all, over time, marketers conduct brand tracking studies. These studies collect quantitative data from consumers over time to provide consistent, baseline information about how brands and marketing programs are performing. Tracking studies help us understand where, how much, and in what ways brand value is being created, to facilitate day-to-day decision making.
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Which is associated with guerilla marketing rather than traditional marketing?
A) measure success by sales B) grows by adding customers C) grows through existing customers and referrals D) aims messages at large groups
An investor purchases 100 shares of stock for $20 per share. The stock has now risen in price to $44 per share
To cover potential losses, the investor purchases a put option for a premium of $300 with an exercise price of $42 per share. The stock falls to $28 per share, and the investor exercises the option and sells the shares at $42 per share. Ignoring brokerage commissions and taxes, what would be the investor's return from the stock? A) 120% B) 110% C) 95% D) 70%