If you are willing to accept only a moderate level of risk, you should invest in

A) savings accounts.
B) small-cap technology stocks.
C) a stock mutual funds.
D) Treasury bills.

Answer: C

Business

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_____ is defined as the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communication in times of emergency.

Fill in the blank(s) with the appropriate word(s).

Business

Media selection problems are typically approached with LP by either

A) maximizing audience exposure or maximizing number of ads per time period. B) maximizing the number of different media or minimizing advertising costs. C) minimizing the number of different media or minimizing advertising costs. D) maximizing audience exposure or minimizing advertising costs. E) minimizing audience exposure or minimizing advertising costs.

Business