A group of standards that offer guidance about the choices we make and explain why we behave as we

do is known as________________.

A. morals.
B. ethics.
C. ethical communication.
D. politics.

B

Communication & Mass Media

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Demographics comprise the value statements you can make about audience lifestyles, likes and dislikes

a. True b. False

Communication & Mass Media

Once a campaign has begun and after resources have been devoted to it, it is pointless to monitor the campaign; rather, the practitioner should wait to evaluate it until after the campaign has been completed

a. True b. False

Communication & Mass Media