Having the right expertise contributes substantially to being perceived as charismatic

An industrial manufacturer that works with one or a few large clients and develops products that only these clients will use is most likely to implement a(n) ________ strategy

A) undifferentiated targeting B) homogeneous C) customized marketing D) bottom-of-the-pyramid E) differentiated targeting

The success of a firm's blogs for promoting expertise is enhanced when the message is clear and publication is regular

Indicate whether the statement is true or false