Which of the following is NOT a way in which process and job order cost systems are similar?
A) Both accumulate product costs--direct materials, direct labor, and factory overhead
B) Both allocate product cost to units produced
C) Both maintain perpetual inventories
D) Both use job order cost cards
D
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Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?
a. Create an advertisement that gives consumers all the necessary information to make a purchase decision b. Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf c. Link a product to a higher-involvement issue to create positive publicity d. Give coupons, cents-off deals, and two-for-one offers
Buzz marketing can be compared to a virus. The inoculation stage:
A) involves the product being adopted by the early majority B) involves the product being used by a few innovators or trendsetters C) corresponds to the product being introduced D) involves widespread use of the product