Stephanie was worried that she would not be able to take effective notes during her interview
with a source for her speech. She wondered whether it would be all right to tape record the
interview.
A) No. Tape recording makes most interview subjects uncomfortable.
B) No. Stephanie needs to learn how to take effective notes.
C) Yes, as long as her interview subject agrees to be tape recorded.
D) Yes. She can use a miniature tape recorder and not even have to tell her subject that he?s
being recorded.
C
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Earlier, Rumpus Corp. used to measure message exposure through a manual process by hiring employees specifically for that purpose. Recently, however, the company adopted a more advanced and automated method. What is this new method called?
a) Systematic tracking b) Message identification c) Media calculation d) Message tracking
Is “respect” a negotiable issue? Defend your answer.
What will be an ideal response?