Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget

In this case, Becca is most likely in the ________ stage of the buyer decision process.
A) product evaluation
B) evaluation of alternatives
C) need recognition
D) information search
E) purchase decision

D

Business

You might also like to view...

Which of the following are considered formal communications?

Business

According to the text, the ________ can be conducted on the means of one sample or two samples of observations

A) F-test B) p-test C) t-test D) z-test E) k-means test

Business