What laws protect a U.S. citizen’s right to privacy? Would this have any bearing on people’s perception of personalization?
What will be an ideal response?
Some laws prevent the U.S. and state governments from distributing personal information. State licensing laws for selected professions such as doctors also forbid disseminating personal information. However, there is no umbrella “right to privacy” that forbids a business or other organization from distributing personal information. The best protection that users currently have is the law of contract. If a company promises not to distribute information that a user supplies and then does so, the user can sue.
Because a company can distribute information it collects from a user, many people do not want to divulge the sort of information that would allow a Web site personalize pages for a user.
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Original data sources are the same across all businesses
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