In the 1920s and 1930s, as organizations got bigger and more formal, supervisors felt a need to provide more coordination of activities and tighter control over operations

The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as ________

A) perceived-value management B) societal marketing C) customer relationship management D) partner relationship management E) enterprise resource planning

Michael Porter includes procurement in his list of ________ activities

Fill in the blank(s) with correct word