Write two questions that a firm would be likely to consider during the marketing planning stage

What will be an ideal response?

Answers will vary, but should reflect an understanding of the "big picture" nature of marketing planning. Examples: What product benefits will our customers want in the near future? What sets our firm apart from competitors? How will legal and regulatory issues affect our business?

Business

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An expected refund from the IRS would be classified on the balance sheer as a(n)

A. accounts receivable B. notes receivable C. other receivable D. other payable

Business

About one in five new businesses fails in the first eight years

Indicate whether the statement is true or false

Business