Which of the following promotion categories is most likely to use the promotion tools of press releases, sponsorships, events, and Web pages?

A) sales promotion
B) direct marketing
C) advertising
D) public relations
E) horizontal diversification

D

Business

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Federal Express and International Business Machines (IBM) are examples of:

A) overt names B) implied names C) conceptual names D) iconoclastic names

Business

___Force field analysis is a type of analysis used in a TNA

Indicate whether the statement is true or false

Business