The Daytona 500, a NASCAR motor race, runs over a one-week period in February. What is the first step the Daytona 500 PR team should take to promote the event?

a. forming partnerships with Daytona hotels and restaurants
b. establishing a website and Facebook page to attract racing fans
c. setting up kiosks around Daytona with information for visitors
d. creating a race blog that will be updated hourly with race results

b. establishing a website and Facebook page to attract racing fans

Communication & Mass Media

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