Broadcast programming is unique because
a. it can simultaneously deliver to every consumer.
b. there is no obvious direct cost to the viewer.
c. it still generates large audiences for advertisers.
d. All of the above.
d
Communication & Mass Media
You might also like to view...
The socio-consultive zone is where most conversations with family and friends occur
Indicate whether this statement is true or false.
Communication & Mass Media
Competitive communication in a group leads to a "win-lose" approach to transactional and task processes
Indicate whether the statement is true or false
Communication & Mass Media