Shane is eager to buy an Electro-Neural Stimulator so that he can get both halves of his brain working at peak efficiency by exam time. Based on what you have read about similar products, how should you respond to his plans?
What will be an ideal response?
A good answer will include the following key point.
• Its marketing uses a veneer of psychological and scientific-sounding terminology.
• It promises a quick fix.
• It is important to look for the empirical evidence for such a device before wasting your money on it.
Psychology
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