Financial ratios are useful for evaluating performance but should not be used for making financial

projections.

Indicate whether the statement is true or false

FALSE

Business

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The message theme is an outline of the key idea(s) that an advertising program is supposed to convey

Indicate whether the statement is true or false

Business

Given the comprehensive nature of the federal consumer protection legislation, what purpose is served by parallel state legislation?

What will be an ideal response?

Business