Product mix length refers to the ________
A) number of versions offered for each product in the line
B) ways in which the various product lines are related
C) number of different product lines the company carries
D) total number of items a company carries within its product lines
E) total market share captured by the entire product line
D
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Using a questionnaire on the Internet is an example of:
a. Ethnographic research b. Using a focus group c. Using secondary data d. Survey research
Broker Jones, who is not a member of any trade organization, has been using a new advertising slogan, "A New Breed of Realtor." Concerning this practice:
a. It is ground for revocation or suspension of his real estate license. b. It is permissible for providing the word realtor is not capitalized. c. It is acceptable as long as he is not licensed in more than one state. d. It is a violation of the Fair Housing Laws.