For followers who are not close to the leader, the formal job description often defines their activities

The more ________ the product, the more likely a company is to rely on personal selling to promote it

A) popular B) available C) expensive D) impersonal E) marketable

Which of the following was not a suggested guideline for effective training?

A) Begin with complex material that requires trainees to stay focused. B) Relate training objectives to the person's interests and career ambitions. C) Allow ample opportunity for active practice with relevant feedback. D) Use concrete examples, diagrams, and mnemonics in explanations.