When using a sales letter to promote a high-priced item, one idea is to involve the reader in a demonstration

The executive team at Midas Muffler and Brake decides to publish a statement of its available cash that subtracts from the cash, the planned investments in new shops and new technology. The statement can best be labeled a measure of

a. pro-forma earnings b. free cash flow. c. EBITDA (earnings before interest, taxes, depreciation, and amortization. d. EVA (economic value added)

The responsibility for implementing sound accounting practices and principles, maintaining an adequate internal control structure, and making fair representations in the financial statements rests primarily with the

A) Senior management. B) External auditors. C) Internal audit department. D) Shareholders.