Pepsi used flank attacks when it launched Aquafina nationally (before Coca-Cola's launch of Dasani); purchased orange juice giant Tropicana in 1998; and purchased the owner of Gatorade sports drink in 2000

________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice

A) Consumptionism B) Viral marketing C) Virtual marketing D) Regionalization E) Customerization

Opportunity management consists of all of the following areas EXCEPT:

A) records management B) territory management C) time management D) stress management E) needs management