According to dissonance theory, if you volunteer to help clean up oil spills on the beach, and the work is unpleasant, exhausting, and difficult, then you will probably
a. decide to quit doing this work
b. come to believe that the work is important and you enjoy it
c. decide to continue, but only if you are paid for the work
d. keep working, but only because your coworkers will be angry if you quit
Answer: B
Psychology
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