One argument for not explicitly stating the conclusion of a persuasive argument is that:

a. it forces audiences to engage with the message to come to a conclusion
b. it has been proven to be more persuasive than messages with explicit conclusion
c. this leads to less of an assimilation effect
d. it increase the speaker’s likability

a. it forces audiences to engage with the message to come to a conclusion

Communication & Mass Media

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Members of masculine cultures are more likely to seek win-win solutions

a. True b. False

Communication & Mass Media

This editor’s editorial page exemplified John Milton’s view that all people should be exposed to various ideas:

a) Benjamin Day; b) James Gordon Bennett; c) Horace Greeley; d) Henry Raymond; e) William Cullen Bryant

Communication & Mass Media