Competitive advertising may impair the effectiveness of the message due to the fact that it may:
A) not reach the intended recipient.
B) reach the intended recipient but is misunderstood.
C) reach the intended recipient and is understood, but the recipient may fail to take action.
D) get distorted by noise.
E) only be in one language.
D
Business
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A domestic company will have many times the revenue of a global company as it focuses only on local regions
Indicate whether the statement is true or false
Business
Calculate the sales effect in period 15 if the advertising expense for that period is $30 million
A) $45 million B) $450 million C) $2 million D) $30 million E) $540 million
Business