Consumer promotions are for end-users and customers while trade promotions are for channel members

Self-insurance is a form of retention.

a. true b. false

Which of the following is the most appropriate apology when writing a negative news message?

A) "I am sorry you had a problem with this product, and please know this issue will never happen again." B) "If this issue has created any problems for you, we are sorry." C) "I am sorry to hear of your difficulties with this product." D) "I am sorry to hear of your difficulties, as we sell millions of these products a year and no one else has expressed any concern with them." E) "I am sorry if anyone had difficulties with this product."