A manufacturing company has each salesperson attend three weeks of formal workshops at the time of hiring. Each calendar year, each salesperson in the company attends workshop-style meetings

What are the two strategies being implemented by this company concerning its salesforce?

Sales training, which occurs at the time of hiring, is the first strategy. Sales training teaches salespeople about the organization and its products and how to develop the skills, knowledge, and attitudes to facilitate success. Professional development and the workshop-style meetings are the second strategy. This training strives to prepare salespeople personally and professionally for new challenges such as promotions and management responsibilities.