What are the new concept of marketing and the Four Ps?
What will be an ideal response?
The new concept of marketing, which appeared about 1960, shifted the focus of marketing from the product to the customer. The objective was still profit, but the means of achieving the objective expanded to include the entire marketing mix, or the Four Ps as they became known: product, price, place (channels of distribution), and promotion.
Business
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Diversity in groups, teams, and organizations can help an organization gain: (Choose all that apply.)
-more sales -higher levels of team performance -increased discipline -a competitive advantage
Business
In a ________, divisions are broken down by region
A) product structure B) market structure C) functional structure D) geographic structure
Business