Brand ________ are devices that can be trademarked and serve to identify and differentiate the brand

Which of the following factors found in the macromodel of the communications process refers to random and competing messages that may interfere with the intended communication?

A) negative feedback B) noise C) attenuation D) phase lag E) selective distortion

________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration

A) The time order of occurrence of variables B) The role of evidence C) Concomitant variation D) The elimination of other possible factors