Why did FCC Chairman Newton Minow call television “a vast wasteland” in 1961?
What will be an ideal response?
ANS: Because he believed TV programs generally were mediocre and uninformative. Three years before his comments, a national scandal erupted over the fact that greedy sponsors had rigged popular TV quiz shows to improve their ratings. The Big Three dominated prime time with a predictable mix of variety shows, sitcoms, and shoot-'em-ups that varied little from year to year or network to network.
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The analysis of listeners' perceptions and their selective exposure and attention is an analysis of
A) audience culture. B) audience composition. C) audience demographics. D) audience psychology. E) audience anxiety.
Ccording to your text, the first step in minimizing your debilitative emotions is to
a. monitor your emotional reactions. b. note the activating event. c. record your self-talk. d. dispute your irrational beliefs. e. confront the person who caused them.