TimeWarner Cable uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is TimeWarner using?
A) Demographic
B) Geographic
C) Psychographic
D) Product-related
E) Education
A
Business
You might also like to view...
Under federal laws, which of the following statements regarding an environmental impact
statement (EIS) is false? A) The EIS must describe the impact on the environment of the proposed action. B) The EIS must identify alternatives to the proposed action. C) The EIS must list the resources that will be committed to the proposed action. D) The EIS must contain a cost-benefit analysis for the proposed action. E) An EIS is required for all major state and federal legislation.
Business
DAS stands for ________
A) direct attached storage B) directed and serviced C) data and service D) direct access storage
Business