Craigslist is a good example of a spider organization

Why would a company undertake a horizontal merger or acquisition?

A. To take advantage of synergies and potential market share gains. B. To increase synergies by merging firms that would be more efficient operating as one. C. To tap into a new market formerly unavailable to one of the companies.

Which of the following statements is not a disadvantage of online focus groups?

A) Moderators may also be able to carry on side conversations with individual respondents, probing deeper into interesting areas. B) It can be difficult to verify that a respondent is a member of a target group. C) Only audio and visual stimuli can be tested. D) Only people that have and know how to use a computer can participate.